Fashion Branding

Mission Statement: “Tempest is British at heart with storming passion for fashion – embracing the past, living the present and walking towards the future”

Branding is very important to any fashion business. It creates distinction from the rest. This module have help me understand about fashion branding. From name, corporate logo, mission statement to packaging are things to consider. Fashion designers are business people. As I am studying fashion, it is paramount for me to have a good knowledge about the business side of fashion. In creating my boards, I am concerned on how to layout my work and make it more effective. Thus, I tried various things. I’ve stencilled portions of my drawings and place a pattern print underneath. I created a separate logo for men and created a look answering, ‘what makes a tempest man?’. I am quite happy with the outcome of my boards though it needs refinement and colours.